UBS doesn’t beat around the Anheuser-Busch
Long live the king of beers, as far as UBS Investment Research is concerned. On Wednesday the firm designated Anheuser-Busch Co. as its top pick in the beverage sector, saying the company is positioned very well for long-term growth as well as benefiting from the potential problems of its competitors.
UBS kept intact its buy rating on the stock with a $58 price target, a level that represents a healthy 25% appreciation from current levels. The firm noted that stock has experienced a 12% decline year-to-date, making for an attractive entry point as the company is poised to generate earnings per share growth that UBS believes will be 10% ahead of guidance. 
“We understand that sales and marketing functions are better aligned, advertising decisions are more research-based, and the new key account sales structure is increasing accountability,” UBS said. “We expect 1.5% core brand growth, with help from category strength, easy comps, and innovation.”
The better advertising that reaches out to a wider audience than the company’s core Joe Six-Pack devotees is also helping, according to UBS. It said Bud has improved with a new focus on product quality and heritage, moving beyond what the firm called “male-sports-humor.”
The new focus in advertising is also luring consumers away from the spirits industry which, for a long time, capitalized on the consumer’s thirst (pun intended) for variety and sophistication. And new products like Bud Light with lime are contributing more variety to the market as well, UBS said. Bud should also benefit from potential disruption around the Miller-Coors joint venture, it added, although things seem to be good all over with the beer pricing environment in the U.S. “the strongest it’s been in many years.” The stock is having a flat reaction, however, sliding a dime in late trades.


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