Metal man maintains mania, makes much more money
Silly “Speed Racer,” success is for “Iron Man”.
The first real movie match-up of the summer has come and gone, and the easy winner was Marvel’s superhero adaptation, which flew high in its second week. While most considered the prospect of newcomer “Speed Racer” eclipsing “Iron Man” an outside chance, few expected that the gap between the two would be so large.
“Iron Man” banked another $50.5 million in its second weekend, easily maintaining the top position and eclipsing “Horton Hears a Who” as the top-grosser of the year so far. The film’s current total is $177.1 million, and while competition should erode the man of metal in the coming weeks, studio executives at Paramount have plenty of reason to light up cigars in celebration.
Warner Bros. pricey “Speed Racer”, on the other hand, crashed and burned in second place with $20.2 million, making it a hard pill to swallow for studios.

The studio wasn’t the only one finding it hard to swallow. Critics gave the film- the shiniest ever made- terrible reviews, which bodes ominously for its future, especially when the acclaimed “Iron Man” is playing next door.
Expectations were high for the action extravaganza, which is about a young racecar driver with the career-limiting moniker Speed Racer. Some analysts expected the film would make more than 50% more than it actually did. Deutsche Bank said the results were “a disappointment for such an expensive film,” though it added that the costs were split with fellow studio Village Roadshow. “With poor tracking, we would not be surprised if it had already been partially written off,” the firm wrote. The film’s budget was estimated at $120 million, which doesn’t include the tens of millions spent on advertising.
Elsewhere, Fox’s comedy “What Happens in Vegas” pulled in a solid $20 million debut, nearly edging out the racer for the silver. But given Vegas’s substantially lower budget (about $35 million), this is one bet that Fox will be glad it placed.
The top 10 films made $115.4 million, up a healthy 24% from the $93.4 made in the equivalent week a year ago, when the emo “Spider-Man 3″ was swinging into its second weekend.
Despite the premium in this past weekend, last week’s comparison bruising has edged the year-to-date total down 0.3% from 2007. There is hope for for this to swing to a positive next weekend, however, as Walt Disney gets its game on with the highly-anticipated “Prince Caspian”. The Dow component is releasing the film in ultra-wide distribution with a huge advertising blitz, leaving no doubt that the crown-less again shall be king.




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