“Horton” in first place again, but the total box office slips
Well, that was nice. Short, but sweet. The American box office’s brief one-week reprise from being beaten by last year’s results ended over the weekend despite the added benefit of the Easter holiday. The top 10 films made $94.7 million, compared with the $116.3 million made in the same weekend last year. The results were also down 9.7% from the $104.7 million made over 2007’s Easter weekend.

Though 2008 started off strongly, and is still up 5.6% over last year the year-to-date period in 2007, recent weakness (and strength last year) has made for difficult comparisons of late. With the popular summer season not boasting the same amount of must-seeness as 2007, prepare yourself to hear about lower results essentially from here on out.
For two weeks running, the top film over the weekend was Fox’s “Horton Hears a Who”, which lost 44.2% of its audience and hearing to make $25.1 million. The children’s comedy has made $86.5 million total.
The weekend’s three new releases took places two through four with generally solid debuts. Second place went to Lions Gate Film’s “Meet the Browns”, which banked $20 million in relatively limited release (2,006 theaters compared to Horton’s 3,961). Cowen and Co. analysts, who monitor Lions Gate, said” Browns” would likely beat the $40 million total Cowen forecast the film to make. “We expect the [filmmaker] Tyler Perry franchise to continue to be a revenue and profit driver for Lions Gate in the future,” Cowen said, noting that two new Tyler Perry films were scheduled to be released in the company’s 2009 fiscal year.
The weekend’s third-place finisher was Fox’s “Shutter,” a horror film about a smudged camera lens. The film focused on developing $10.7 million over the weekend, meaning that with Horton’s take, News Corp. has little to be, ahem, negative about. (This is what is known as a tripod of puns.)
Flashing into fourth place was Paramount’s “Drillbit Taylor”, which made $10.2 million despite a generous marketing campaign. The relatively weak showing of the film could possibly be related to audiences thinking it was a Bob Vila biopic, or perhaps bullies across the country simply intimidated audiences away from seeing the film, which is about students hiring a bodyguard to protect them from a schoolyard brute.
Next week sees the release of war drama “Stop-Loss,” crime drama “21″ and spoof “Superhero Movie.” In other words, buckle up, because things aren’t going to get easy any time soon.


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